In this week’s Office Hours, we start by discussing the importance of your Master Keyword List (MKL) and organic rank—two crucial metrics for ensuring your listing’s success. We then move on to how you can analyze your MKL to effectively compare it with top competitors in your niche, helping you spot gaps in your listing’s organic rank. From there, we cover strategies for fixing those gaps and improving your performance. For more advanced sellers, we dive into ways to optimize even “perfect” listings by using outlier and residue keywords to drive even more sales. Finally, we wrap up with a guide on iterative testing and monitoring, showing you how to test different versions of your listing over time and track improvements using Rank Radar highlights.

0:00 Intro
2:17 Workflow Overview + Download SOP
11:18 Essential Framework: SEO Optimization
19:37 Practice Question #1
25:15 Practice SEO Workflow - 2 Examples
30:03 Practice Question #2
37:00 Wrap Up
40:04 BONUS: Resolving Amazon Catalog Issues: Real World Case Study
47:23 Announcements

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