In the world of online content creation, one name stands out as a force to be reckoned with - Jordan Schwarzenberger. As the co-founder of Arcade Media and manager of the British YouTube group Sidemen, he has helped launch three seven-figure businesses.

He joined Rosanna Lockwood's show Prime Time on TalkTV to discuss his journey and the incredible success of the Sidemen.

The Sidemen, a group of seven real friends who started playing games with each other in 2013, have become a cultural phenomenon. With millions of followers across various online platforms and over a billion views on their channel every year, the Sidemen have become a household YouTube name.

Their popularity even surpasses that of traditional television shows, with their Sidemen Sunday show attracting more viewers than some major networks. They are described as the "biggest British cultural export of this generation".

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