Featuring Marty Cagan, Founder and Partner at Silicon Valley Product Group

With more new competitors than ever, with more new disruptive technologies than ever, and with continually increasing expectations from customers, most companies today know they need to learn to work like the best tech-powered product companies.  But what does that really mean?  Following some specific process?  Moving to Agile?  Implementing OKR's?  Embracing Lean Startup techniques?  In this talk, we'll start by defining what the product operating model is, and what's involved in moving to this model, and most importantly, what can a company do once they've moved to this model, that they could never have done before?

This talk took place at INDUSTRY: The Product Conference in Cleveland, Ohio in 2023.