When an organization is transitioning to platform sales it’s vital to understand the players involved in the decision-making unit (DMU). In this presentation, Harvard Business School's Mark Roberge expertly breaks down the different personas involved, what roles they play in decision-making, and the general attributes of each. Accessibly outlining the nuances of platform selling, Roberge demonstrates how subtle shifts in traditional sales strategy can unlock platform success.

Mark Roberge offers organizations formulas and playbooks for leveraging data-driven strategies to markedly scale business while expanding product and market footprints. He is available to advise your organization via virtual and in-person consulting meetings, interactive workshops and customized keynotes through the exclusive representation of Stern Speakers & Advisors, a division of Stern Strategy Group®.

To learn more about Mark Roberge, please visit https://sternstrategy.com/speakers/ma...

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