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Mr Beast just reached 100 Million subscribers! And to celebrate, not only did he give an island away, but he also dropped limited edition 100M merch that included access to a "Secret Video".

In this video I take a look at why this was a genius business move that could net him several million dollars!

#mrbeast #mrbeast100million #secretvideo

Watch the full island giveaway here:    • I Gave My 100,000,000th Subscriber An...  

Watch my reaction to Mr Beast's 100M Subscriber video:    • Mr Beast’s 100M video was incredible!...  

Unboxing MrBeast Merch Clip:    • Unboxing MrBeast merch