What are the keys to successful tourism marketing in today’s world? From offline events to celebrity partnerships to short videos, let’s take a look at the 25 campaigns shortlisted for 2022’s TMW Travel Marketing Awards. We’re joined by expert judge Sarah Wang, Regional Director for Asia at the World Travel & Tourism Council (WTTC), to discuss what it takes to stand out as a tourism brand as the global travel industry recovers post-pandemic. Case studies include campaigns by Netherlands Board of Tourism and Conventions, Visit Sanya, Tel Aviv Global, Preferred Hotels & Resorts and many others.