In this video, you will learn how to link Google Analytics 4 (GA4) to Google Ads. Linking your accounts will allow you to report on the performance of your campaigns in GA4 and create audiences that can be used for targeting in Google Ads. You will walk-through the process, cover the permissions you need, and explain the different settings available, including auto-tagging and personalized advertising.

Linking Google Analytics to Google Ads is essential for tracking the success of your marketing efforts and optimizing your ad campaigns. Whether you're a marketer or business owner, this tutorial will help you get the most out of your data by seamlessly connecting both platforms. If you’ve ever wondered how to set this up, or how to use the features, this video is for you!

YOUR EXTRA RESOURCES:
○ Tracking non-Google Ads campaigns –    • How To Track And Report On Campaigns ...  
○ Google Analytics consent settings –    • New Consent Settings in Google Analyt...  
○ Google Analytics Course – https://www.lovesdata.com/courses/goo...
○ Google Ads Fundamentals Course – https://www.lovesdata.com/courses/goo...

JUMP TO A TOPIC:
00:00 Introduction to linking accounts
00:55 Link Google Analytics to Google Ads
06:12 Link Google Ads to Google Analytics
07:31 Next steps

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