In this video, we delve into Ford's decision to cancel its EV certification program, exploring the dealer backlash and market repercussions. Learn why Ford faced legal actions and how this move impacts the future of EVs and hybrids in the automotive industry.

*️⃣ 00:00 | Intro
7️⃣ 00:35 | The Changing Tides of Consumer Demand.
6️⃣ 01:47 | Dealers’ Reluctance to Invest in an Uncertain Future.
5️⃣ 02:52 | Shifting Gears to Hybrids.
4️⃣ 04:03 | The Shift to Direct Sales.
3️⃣ 05:07 | Legal Battles.
2️⃣ 06:13 | Delayed EV Projects.
1️⃣ 07:14 | Dealer Satisfaction and Retention.


In this deep dive, we uncover the challenges Ford faced with its EV strategy and how it's reshaping its approach to meet changing market dynamics. Discover the implications for dealers, consumers, and the automotive landscape.

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