Config 2024: Our digital product vision of augmented hospitality

Explore Accor's vision for augmented hospitality and how they structure around Business, Product, Design, and Tech teams. Discover how they rethink their organization and design culture. Dive into their innovation in AI and AR. Learn how Accor ensures a homogeneous experience for 40+ brands through their unique design system. Gain practical insights on aligning teams to create excellence in customer experience.

Featuring: Myriam El Harraq, SVP, Brands UX Innovation, ACCOR & Thomas Vidal, Head of Design, ACCOR @ Thiga