I'm sure you don't need me to tell you the last week has been a crazy one, consumed by the beef between Drake and Kendrick Lamar, two titans of modern hip-hop.

The beef has taken many unexpected turns, and I tried to address as many as possible in this video. However, one track still sticks out to me as particularly masterful: Kendrick's "Euphoria".

The first true Drake diss song from Kendrick Lamar, the track is hard-hitting, propulsive, and most interesting to me, rooted firmly in the narrative of Kendrick Lamar, hiding deeper narrative secrets underneath the surface.

It's those secrets I hope to sift through today as I break down the current Drake and Kendrick beef and explore the hidden genius of "Euphoria".

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Video Shot On-
• Panasonic LUMIX G7

Audio Recorded On-
• Samson Q2U

Timecodes-
0:00- 1. a crazy few weeks
2:34- 2. connecting the dots
5:21- 3. the euphoria of a great rap beef
8:11- 4. the heart plays...
10:11- 5. staying power
11:48- 6. but wait, there's more
19:01- 7. outro

#kendricklamar #drake #makingmediamatter