How many times have you heard someone in marketing say, “If you want your audience to pay attention, you need to tell a good story”?

In theory, that sounds great.
But what does that actually mean?

Why do you need to tell a good story?
How does that capture your audience’s attention?
And what, exactly, is a good story?

In this week’s videocast, we interviewed Basti Hansen, a world-renowned visual storyteller who’s worked with brands such as Merdeces, Universal, and Google (to name a few) to get the answers to these questions.

Watch this video if you want to learn:
- The 2 key elements of a “good story”
- The best way to grab your audience’s attention in the first 5 seconds
- The only filming gear you need to tell a Hollywood-style story

Let us know: what do you think is the best way to ‘tell a good story’ for your audience?

Script your videos so your audience keeps watching!
Download our guide here: https://two-heads.ck.page/ce91ff1fa0

Want to learn how to grab your audience's attention with awesome titles?
Read our blog to find out how: https://www.twoheadsil.com/post/7-att...

You can follow Basti’s amazing work on Instagram:
  / bastihansen  

And don't forget to follow us on Instagram for all our storytelling:
  / two_heads_il