Neil O'Brien OBE MP, Minister for Primary Care and Public Health, delivered a keynote address at Policy Exchange.

In his address the Minister announced a world-first 'swap to stop' scheme whereby a million smokers will be offered a vaping kit following successful pilots in Bath and Sheffield. A new incentive to help pregnant women quit, alongside a call for evidence to clamp down on youth vaping were also announced as the Government responded to last year's independent Khan Review.

The event was widely covered in the national press outlets and broadcast outlets, including the BBC, The Financial Times, The Times, i news, Mirror, Politico, Bloomberg UK, Evening Standard and Time Magazine. The event was also covered in key trade press outlets, The Grocer, The Pharmaceutical Journal, Medscape and Pulse. Coverage in local press outlets included The Bolton News and Express & Star.

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Achieving Smokefree 2030: Cutting Smoking and Stopping Kids Vaping

with

Neil O’Brien OBE MP
Minister for Primary Care and Public Health

chaired by

Dr Sean Phillips
Head of Health and Social Care, Policy Exchange