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Summary:In this episode of The Breve Music Podcast, host Jermaine Harris discusses TikTok's plan to acquire and invest in music rights, as reported by the Music Business Worldwide website. The social media platform is seeking to hire a music content investment lead and a music content investment manager to assist in acquiring copyrights for songs. This move is strategic for TikTok as it could potentially lead to increased revenue from lucrative music copyrights, especially if a song becomes popular. By owning more music on their platform, TikTok can reduce its reliance on major publishing companies. Even a small percentage of TikTok videos using music owned by the platform could significantly impact savings over time due to the platform’s massive daily viewership.



Source: https://www.musicbusinessworldwide.co...