COVID has changed the consumer and personal care landscape. In this video, Belinda Carli, Director of the Institute of Personal Care Science, looks at ways companies can adapt to new consumer trends and cosmetic product demands as a result of COVID induced changes to our lifestyles and shopping behaviours. Cosmetic companies can still effectively innovate, and consumers are looking for new product solutions – these are the new cosmetic consumer trends representing personal care innovation in a COVID era.

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