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How to become more articulate when speaking?

The key is in knowing the answers to these 4 questions. The questions are inspired by Aristotle's 3 elements of persuasion logos, pathos, and ethos. Because rhetoric is after all the art of effective communication.


⁣⁣In this video, I'm sharing the tricks to becoming more articulate in conversation, with examples from Steve Jobs, the master communicator and storyteller. See how Steve Jobs apply Aristotle's logos, pathos, and ethos in the 2007 iPhone launch presentation!⁣⁣

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⏱ TIME STAMPS ⏱
0:00 Articulate your thoughts with 4 questions
01:06 Misconception 1
02:38 Question 1
04:11 Aristotle's Logos, Pathos, Ethos
04:22 Ethos and Question 2
04:53 Steve Jobs using Ethos to introduce the iPhone
07:50 Why credibility isn't just titles and accolades
09:38 Logos and Question 3
10:40 Pathos and Question 4
12:17 Steve Jobs combining Logos and Pathos

14:42 Why people get excited with every Apple SJ release
15:58 Misconception 2 and rules of thumb for clarity


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