Published On Dec 5, 2023
Belajar banyak banget dari Irene, Founder Somethinc. Jatuh bangun berkali” masuk beauty industry, decide buat “all in” semua duit ditaro ke satu brand, 1 bulan pertama laku cuman 3 botol. Realitanya, bangun brand ga segampang itu, karena kerja keras aja ga cukup, harus ada aspek passion juga. Kalian belajar apa dari podcast ini?
Chapters
00:00 Kenyataan Pahit Industri Skincare
00:19 Awal mula Somethinc
04:14 What Makes Somethinc Different?
05:46 KOL Marketing
08:09 Skincare Dulu vs Sekarang
09:44 Timing is Everything
12:05 Riset, Riset, Riset
13:53 Brand Jual Identity
14:08 Why Perfume Market?
14:52 Bukan Mau Cari Duit
15:44 Pro & Cons Maklon
19:17 Ribetnya Bangun Brand
20:54 Jangan Bisnis Tanpa Passion?
22:40 Brand Builder vs Businessman
28:13 Goal Somethinc
29:38 Core Strategy Somethinc
32:18 Tips for Brand Builder
37:45 Sistem Birokrasi
38:20 Ga Mau Jadi Influencer
42:43 Ancaman Brand Luar?
44:12 Membangun Mental
49:53 Idealisme Bangun Brand
51:19 Majuin Industri Skincare
52:08 Dukung Industri Lokal
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