Recorded in 1992 in West Virginia from the New River Gorge Bridge, A GMC Jimmy was flung off the side from 876 feet above the river below. GMC, the WV state department of roads, the designers of the bridge worked together with a company named Bungee adventures to engineer the stunt. Computer modeling showed that the factory hitch receiver was adequate and no modifications were made to the vehicle. With seven cameras in position, the commercial was filmed in just one take, as they only had one chance to do it. With the Jimmy dangling hundreds of feet below the bridge, a worker was lowered down by cable to attach the winching hardware to return it to the road deck. Popular Mechanics featured the production of the commercial in their March 1993 issue.

I have tried for a long time to find the 90 second version of this ad with no success.

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