In this insightful webinar, we dive into the public's perceptions of fish and wildlife agencies and explore why these views are crucial for effective conservation. Hosted by Taniya Bethke from the Council to Advance Hunting and the Shooting Sports, this session is perfect for professionals in communications, marketing, Recruitment, Retention, Reactivation (R3), and relevancy.

Learn about key findings from a Multi-State Conservation Grant-funded study on public perceptions in the Southeast and current efforts in the Midwest. Whether the public hunts, fishes, or simply enjoys wildlife, their awareness and understanding of agency efforts play a pivotal role in conservation. We'll discuss the importance of staying relevant, building support, and engaging a broad audience, with tips on applying this knowledge to R3 strategies.

Featuring expert guest speakers:
• Olivia Harmsen, Regional R3 Coordinator, SEAFWA
• Keith Warnke, Regional R3 & Relevancy Coordinator, MAFWA
• Rob Southwick, President, Southwick Associates