Introducing Graphic Design in Film, a new short format series examining the graphic design elements which enhance and deepen the worlds of the films we love.

In our first video, we discuss "Graphical Futurist Designer" Geoff McFetridge's tremendously important design contributions to Spike Jonze's Academy Award winning "Her." Where did he start with the process? How did it evolve?

How does one design for a world that doesn't yet exist?

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MUSIC:
ELPHNT : Oceans, Rivers, Canyons
ELPHNT : Sunn Forest
Late Night Feeler : When We Found the Horizon

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SOURCES AND ADDITIONAL CLIPS:

Bangs, Lance. Her: The Untitled Rick Howard Project. Sony, 2014.

Jonze, Spike. Her. Annapurna Pictures, Stage 6 Films, 2013.

McFetridge, Geoff. 2019. A Positive Future Built of Incremental Change. [Acrylic on gesso canvas].

McFetridge, Geoff. 2014. Approaching The Establishment From Below. [Acrylic on gesso canvas].

McFetridge, Geoff. 2014. The Gateway Between The Hallucinatory World And Lucid World. [Acrylic on gesso canvas].

Metro Los Angeles, 2019. Crenshaw/LAX Corridor Artwork: Geoff McFetridge. [video] Available at:    • Metro Art: K Line Artist Geoff McFetr...   [Accessed 15 May 2021].

Rothko, Mark. 1968. Green, Blue, Green on Blue. [Acrylic on paper laid down on canvas].

Rothko, Mark. 1953. Red and Pink on Pink. [Tempera On Paper Mounted On Board With Acrylic Painted Surround].

Rothko, Mark. Date Unknown. Untitled. [Unknown].

Turrell, James. 2013. Akhob. [Light and space].

Turrell, James. 2011. Apani. [Light and space].

Turrell, James. 2011. See! Color! [Light and space].

the unofficial AppleKeynotes channel, 2013. Apple WWDC 2013 - iOS 7 Introduction. [video] Available at:    • Video   [Accessed 15 May 2021].

windows, 2013. First look at Windows 8.1. [video] Available at:    • Video   [Accessed 15 May 2021].

All works appearing are the property of their respective owners.