🔍 Are you ready to turn your startup idea into a reality? In this video, we break down the key strategies outlined in "The Minimal Viable Launch" by Lee Russel. Get ready to revolutionise your approach to launching a startup!

🎯 Focus on Your Minimal Viable Customer: Learn why targeting a niche audience with a pressing problem is crucial for startup success. Stop aiming for the entire market and start focusing on those who truly need your solution.

🤔 Solve a Problem Worth Solving: Understand why it's essential to address problems that people are willing to pay to solve. Don't just create a product; create a solution to a significant pain point.

🔑 Addressing the Inertia Tax: Discover why people may resist adopting your product, even if it's objectively better. Learn how to overcome inertia and make the transition smoother for your customers.

🚦 Launch Strategy - The Inverse Curve: Instead of diving headfirst into building complex software, consider launching a manual or semi-manual version of your product first. This allows you to generate revenue and gather valuable insights before investing heavily in development.

💡 Ready to take your startup journey to the next level? Watch to unlock the secrets to a successful launch and avoid common pitfalls along the way.

📘 "The Minimal Viable Launch" is available on Amazon.

Link is here! https://amzn.eu/d/4ZueWpS

Share this video with aspiring entrepreneurs who are ready to make their mark in the startup world! Don't let your dreams become just dreams—start your journey to success today.

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00:00 Intro
00:30 Why You Should Listen To Me!
01:39 Why I Wrote This Book
02:36 Breakdown Contents Of The Book
03:57 Race Against The Clock
12:39 Getting Your First Customers
18:28 Your Barriers To Traction
19:16 Barrier 1 - Burning Hair Problem
23:59 Barrier 2 - Minimal Viable Customer
28:36 Barrier 3 - Problem Qualification Matrix
33:53 Barrier 4 - Inertia Tax
38:10 Launching Your Product
45:45 Ending Wrap Up