We were so excited to talk to Clare Bateman King at Comic Con. Clare is a producer on the Tower , PR Manager and Event Marketing Expert, and entertainment Business Manager at The Pop Culture Marketing Agency.

With 25 years’ experience, including work with pop culture royalty Stan Lee and Kevin Smith, Bateman-King has experience managing sponsorships, activations, partnerships and talent at countless Comic Cons, premieres and film festivals worldwide.

She talks about the film the Tower, the change in landscape in marketing, and if it is feasible to do your own press for films.