In the latest episode of Selling With Flow - Rory Sutherland unpacks the concept of rational thinking vs Psychological thinking

Rory is one of the most brilliant thinkers of our time and his book Alchemy will leave you thinking in completely unique ways In our time together

Rory tackles topics that will get the cogs turning for all modern marketers and sellers He has a rich experience working with the worlds largest brands to get them to think differently, and the outcomes are astonishing. He forces you to look at problems in a completely unique way and often helping you realise that you are rarely even looking at the real problem at all

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Thanks for watching the video Rory Sutherland "People don't want better, they want less crap" | Full Interview