(Audio Recorded on Fly FM, May 10th, 2024.)

Info: Enfagrow A+ MindPro, a leading provider of high-quality nutritional milk formula for children, recently launched its groundbreaking Mother’s Day campaign, “A+ Mums Raise A+ Kids”.

Inviting mums to participate in co-creating the first-ever AI-generated Mother’s Day song, this novel initiative celebrates mothers. It also aims to enter the Malaysia Book of Records for “The Most Number of Children’s Voices Used in an AI-generated Song”.

While commemorating Mother’s Day, this campaign is also a heartfelt tribute to the remarkable love mums have for their children. It also acknowledges their extraordinary effort in nurturing and shaping their children’s lives through the many sacrifices they make every day.

According to Wong Choy Yee, country manager for Malaysia and Singapore at Mead Johnson Nutrition, and a mother of two herself, “Enfagrow A+ MindPro understands the immense dedication and love that the family’s matriarch pours into their children’s lives, especially as mums often doubt their choices, questioning whether they are doing enough for their children.

“Through our ‘A+ Mums Raise A+ Kids’ campaign, we aim to honour and celebrate the important role of mothers by providing them with a platform to express their unique journey together with their kids through an AI-generated song. This is our way of saying thank you and recognising the incredible love and sacrifice that mothers demonstrate daily,” she added.

As well as the personalised AI-generated song, Enfagrow A+ MindPro will curate an exhibition celebrating the winning mums and their children. The exhibition will showcase treasured moments and cherished memories highlighting the unique bond between them – a heartfelt message of appreciation to every special mum.

To participate in the “A+ Mums Raise A+ Kids” contest, mothers are invited to upload a 30-second video of their child (aged one and above) humming, giggling, or talking, along with a photo of themselves with their child via DM to Enfagrow Malaysia’s Facebook page with the subject title “A+ Mums Raise A+ Kids”. The deadline is April 15.

As a gesture of thanks, every submission will be rewarded with a RM30 Shopee gift voucher. There is also a chance to win an unforgettable 3-day/2-night family trip to LEGOLAND® for four, and an exclusive professional photoshoot for the family. These will be featured in Enfagrow’s Mother’s Day celebrations in May.