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In this week, focus on making cold outreach more effective by using a low-pressure, conversational approach. Start with an engaging question, followed by a 30-second introduction that explains what you do, the problems you solve, and who you help. Apply this through calls, LinkedIn, or email. However, the best results come from warming up cold calls by doing research or using referrals. Mentioning relevant events, like a new product launch, makes the conversation more meaningful. In today’s busy world, relevance is key to turning cold outreach into engaging, productive conversations.

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