Fisher Investments' founder, Executive Chairman, and Co-Chief Investment Officer, Ken Fisher, discusses the “September Effect” and why investors should avoid making investment decisions based on seasonal investing adages. While Ken acknowledges September has historically been the worst month for stocks, he explains how a handful of extreme outliers skew the data and that September returns have still been more frequently positive than negative. According to Ken, making decisions based on seasonality myths can come at an opportunity cost, especially for long-term investors.

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Investing in securities involves a risk of loss. Past performance is never a guarantee of future returns. Investing in foreign stock markets involves additional risks, such as the risk of currency fluctuations. The foregoing constitutes the general views of Fisher Investments and should not be regarded as personalized investment advice. Nothing herein is intended to be a recommendation. The opinions expressed are subject to change without notice.