If we want to create lasting change, we need to roll up our sleeves and make it happen in our businesses.

Fred LeFranc embodies that ethos beautifully, in more ways than one.

Fred has been a familiar face at the CEO Summit for over a decade now, soaking up inspiration and insights that he's been putting into action in his businesses.

As the founder of a consulting company, Fred has been on a mission to nurture Conscious Leaders, creating a ripple effect that extends far beyond his company’s walls.

On the other hand, Fred has also seen firsthand the challenges and rewards of implementing Conscious Capitalism principles at his own commercial bakery in Atlanta.

He'll be the first to tell you that it's not just about having an idea — it's about summoning the courage and consistency to lead with integrity, compassion, and vulnerability to bring out the best in yourself and your team.

Hear more about Fred’s experience in this video taken at the 2023 CEO Summit.