Psychological Pricing - Does Charm Pricing work in Real Estate? What is Charm pricing anyways? Does psychology play a role in real estate sales? Does this old pricing strategy work in real estate sales? I believe it does and here is why. Pros and cons of Charm pricing.

What are your thoughts?

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00:00 Introduction
00:22 What is Charm Pricing?
01:47 Does Charm Pricing work in Real Estate
02:40 Bracketed Searching
03:41 Evidence that Charm pricing does not work
05:21 Why do homes sell for less?
06:36 When can Charm pricing be used?
07:37 Pros and cons of Charm pricing
08:52 Conclusion