One of the key reasons for marketers to work around digital media is the fact that it provides exclusivity.

What I mean by exclusivity is the fact that it’s possible to narrow down customers, understand their likes and dislikes, know if there is any gap that can be filled with your product, and then work around it.

One of the ways to do this is through the concept of Behavioural Targeting

In this video we analyse everything around the concept of Behavioural Targeting!

0:00- Introduction
1:19 - Content Overview
1:46 - What is Behavioural Targeting?
2:10 - What are the types of Behavioural Targeting?
4:33 - What is the Behavioural Targeting process?
6:32 - Importance of Behavioural Targeting
9:32 - Behavioural Targeting examples
11:00 - Conclusion


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