The CMO Club: The First 100 Days - How to Maximise the Impact in Your New Role
Pimento Pimento
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 Published On Oct 9, 2024

In the wake of economic uncertainty and shifting market dynamics, the role of the Chief Marketing Officer has never been more critical - or more challenging. This event offers an in-depth exploration of the current state of the CMO employment market and provides actionable strategies for CMOs and aspiring marketing leaders to position themselves for success as the market recovers.

Key Topics of Discussion:
The Current CMO Employment Market: The latest trends and data shaping the job market for CMOs. We'll discuss the impact of economic shifts on hiring patterns, the skills and experiences most in demand, and how the role of the CMO is evolving in response to new business challenges.

Positioning Yourself for the Rebound: As the market begins to recover, the competition for top marketing roles will intensify. We'll look at strategies for building a robust personal brand, expanding your professional network, and showcasing your ability to drive growth and innovation. Discover how to prepare now to ensure you're ready to hit the ground running when new opportunities arise.

Intro (0:00)
UK CMO market insights (3:59)
Critical actions to take in the first 100 days of your new role (7:44)
What's driving the CMO market change? (11:14)
Has there been a reduction in CMO investment? (14:18)
The evolution and responsibilities of the CMO role (17:45)
Preparing for your new role (20:19)
How to correctly communicate early wins (22:19)
Venture capital-backed Vs traditional stakeholder-backed organisations (24:00)
Managing stakeholders (32:08)
Questions (35:12)
Outro (57:07)

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