Read more: https://www.mu.se/post/muse-group-reb...

The sites and software you love just got a major musical makeover.

Last year, branding agency COLLINS accepted a huge challenge from Muse to create a consistent umbrella brand that lives across all its products, while still giving a voice to each one and its individual needs and audiences. This joint venture between Muse and the agency behind huge brands such as Spotify, Robinhood, Mailchimp, Dropbox, and Bose, led both teams deep into research on music, musicians, and everything in between. The result? A brand that truly connects emotionally to the millions who make music, podcasts, and more with Muse products every day.

‍So, how did we connect with both the 20-year-old Swiftie and the 55-year-old metalhead? We went down to the bare bones of music, actually, deeper than that, to the heart. We found a sweet spot where art and music meet, just as Kandinsky would paint to music, all creative endeavors are linked together by the creative drive inside us all. Visualizing this through vibrations, waves, and spectrograms creates the perfect metaphor for creativity in Muse’s very own musical language. A major part of this rebrand explores the relationship between the visual and the sonic, creating design that reacts to music in many different ways.