VUCA is an acronym first introduced in the early 1990s by the American Military to describe extreme conditions after the Cold War. It stands for Volatile, Uncertain, Complex and Ambiguous and took off in a business context after the 2008 global financial crisis. We published a blog about it then, and over 15 years on, it still makes our ‘most read’ list every year. But is VUCA still relevant today?

As the founder of Gritty People, Kay Woodburn works with executives, athletes and teams from all over the world to make the changes that will help them navigate their VUCA landscapes. In this podcast we explore how VUCA provides meaning to what people are experiencing and how to use the framework in organisations.

“Having the VUCA framework gives an acknowledgement that people are not alone. Businesses are not alone. That this difficult landscape we have to navigate exists for all of us.”


Listen again: head to our YouTube / Spotify channels to catch up on previous episodes, including…
031: The coaching advantage with Sarah Brammeier

Coming up
033: we interview the creator of BANI, Jamais Cascio


To learn more about Impact, please visit https://www.impactinternational.com

Connect with us on social:

Linkedin:   / impact-international_2  
Twitter:   / impact__intl  
Dan Jones on LinkedIn:   / danjones87  
Kay Woodburn on LinkedIn:   / kay-woodburn-230a782a  
Impact’s blog on VUCA: https://www.impactinternational.com/i...