Crafting Data Strategies that Pay Off

Moderator:
Barbara Haley Wixom, MIT Sloan Center for Information Systems Research (@BarbWixom)

Speakers:
Elena Alfaro, BBVA (@elenalfaro)
Mark Meyer, Tetra Pak Group (#MarkMeyer @tetrapak)
Mark Picone, Adobe
Donna-Maree Vinci, Bank of Queensland Ltd (@dmvinci)

The most compelling data strategies articulate exactly how data will generate economic value—specifically and uniquely—for an organization. They spell out the organization’s data monetization approach, along with associated risks, costs, and benefits – and describe the capabilities and activities required for execution. This panel will explore the ins and out of creating great data strategies that help organizations reap value from the digital economy.