Facebook India Launch | Sales Training | Akshay Mathur | Media Sales | | Snapchat Launch

Learn Media Sales from Akshay Mathur, the sales leader who was a part of the Komli Media Team who launched Facebook & Twitter in Indian Market. Watch this video to know all about the Snapchat India Journey & how Outbrain began its journey in India. Learn the essentials of Negotiation, Sales Structures & building Sales Pipelines. When to fire an employee? Are targets the only reason Sales People get fired? How to Hire a Sales Person? When should you walkaway from a deal? How important are creatives in Performance Advertising?

#salestraining #salestips #mediasales


00:00 What is your Style of negotiation
0:30 Do your homework before Negotiating
1:02 Introduction to Akshay Mathur
6:06 Selling in a Real Estate company
6:57 Beginning of Media journey
7:45 Facebook India Launch
12:55 What does it mean to evangelise a product
13:13 The line is repeated twice. Its ‘Road Show’ not ‘Show’
14:49 Tipping point for Facebook in India
15:32 Facebook launch in South East Asia
16:01 Twitter India launch
16:26 What is ICP - Ideal Customer Profile
17:25 Digital media becoming Performance heavy
18:04 Launch of Snap Chat in India
18:30 Myths about Snapchat
19:22 Snapchat localisation & content strategy
20:03 Snapchat Audience Age
20:25 Snapchat Audience demographic
22.28 Is India market - Gold or Dust?
23:00 Appeal of Indian market for International Publishers
24:20 Launch of Outbrain in India
24:30 India Market CAGR
25.07 Share of Advertising pie of Google & Facebook
26:20 Rise of Performance marketing companies in India
27:26 Launch of Criteo in India
28:15 Setting up Sales structures. How to Set up a Sales Structure?
30:40 Role of Creatives in Performance advertising
32:37 I like to talk so I got into sales
32:59 Right Attitude in Sales
33:32 Core values in Hiring
34:00 Entrepreneurial mindset
35:08 Crazy Sales guys
35:46 Style of negotiation
37:50 What is Solution Selling
38:56 What is consultative selling approach
39:40 Value exchange sales approach
40:40 how to walk away from a deal
42:36 Using Sales Women to open accounts
44:13 When to fire an employee?
45:20 How to build a Sales pipeline?
48:45 Sales Pipeline metrics
50:06 Importance of Sales Dashboards
51:35 Lead by Fear or Motivation
53:25 Can Sales be taught