Childhood curiosity can be the key to digital transformation, innovation and change management. How can unlocking our childhood curiosity about Pokemon Go, Apple, ChatGPT, and Fortnite inform us about the future of education, marketing, healthcare, business, diversity & inclusion, and more? Dr. Dustin York is an Associate Professor with a focus on digital transformation. Prior to entering academia, Dr. York worked in public relations for the 2008 Obama Presidential campaign and clients like Pepsi Co., and Nike. Beyond his primary passion for teaching, Dr. York is a subject matter expert for CNN, Fast Company, and Forbes, a contributor for Harvard Business Review, and serves as a national keynote speaker and consultant. Dr. York was awarded the St. Louis Business Journal 30 Under 30 Award, President’s Award for Strategic Leadership and Transformation Innovation, American Marketing Association 4 Under 40, and an Apple Distinguished Educator. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx