💡 Dawn Mueller, CMO of Vitech Systems Group, discusses the importance of strategic interfunctional coordination in driving company success. She highlights how market orientation, including customer orientation, competitor orientation, and interfunctional coordination, can boost profitability and customer satisfaction. Dawn emphasizes the CMO's role in fostering cross-departmental teamwork and breaking down silos for effective coordination.💡

"Challenge yourself to learn about different areas. You don’t have to be an expert, but just understanding them follows the axiom of walking a mile in someone else’s shoes." - Dawn Mueller

Dawn Mueller's insights emphasize the importance of building strong inter-departmental relationships for effective strategic interfunctional coordination. She highlights the pivotal role of the CMO in driving customer orientation across all business functions. Companies can enhance their market orientation by investing in analytics and maintaining customer feedback loops. Dawn underscores that fostering an environment of unified goals is key to breaking down silos and achieving business success.

Follow Dawn Mueller on LinkedIn -   / dawnmueller  

Follow host Steve MacDonald on LinkedIn -   / stevensmacdonald