Liam Kelly, M.A. candidate from University of Burgundy currently works for 'Wines of Germany'. Learn about his findings:

"Sensory language is how we describe how we perceive the world through sensory input. This applies to wine when describing color, taste, and smell. While color is one of the easiest sensations to convey, as we have a near infinite amount of color words, think of wine being red, crimson, burgundy, scarlet, poppy etc., we have far fewer concrete words to discuss taste and smell.

This means we often end up using associative communication strategies such as describing the taste of wine, with words like chocolate, minerally, earthy, nuts, red fruit. These words are all polysemantic and can seem daunting and foreign for anyone who is unfamiliar with them.

To remedy this, The German Wine Institute https://winesofgermany.com has created multiple products to make wine more approachable for a general audience, these include the Aroma Wheels for German Wines https://shop.deutscheweine.de/index.p... , and our free monthly German wine seminars. The Aroma wheels are designed to help provide a reference and a broad array of terms to allow people to be more precise and varied in their discourse."

speaker: Liam Kelly, M.A. candidate, LEACA, University of Burgundy @UnivBourgogne Bourg , mentor: Frank R. Schulz, LL.M.

Kernaufgabe des Deutschen Weininstituts DWI ist es, die Qualität und den Absatz von Weinen aus den 13 deutschen Anbaugebieten durch wettbewerbsneutrale Kommunikations- und Marketingmaßnahmen im In- und Ausland zu fördern. s.a. https://www.deutscheweine.de/ueber-uns Hierzu zählen u.a. Presse- und Öffentlichkeitsarbeit, die Durchführung von Informationskampagnen inklusive entsprechender Veranstaltungen, die Beteiligung an nationalen und internationalen Messen sowie die Organisation von Weinpräsentationen und Events gemeinsam mit deutschen Erzeugern in aller Welt. Mehr: https://www.deutscheweine.de / https://www.winesofgermany.com