What is the future of sustainability strategy in the corporate and institutional space? In this talk Omar El Sawy, Kenneth King Stonier Professor of Business Administration and Professor of Data Sciences and Operations, examines the scope of sustainability strategy and the misperceptions around it; how to rethink sustainability strategy in an era of digital platform ecosystems; and draws our attention to the need for accentuating humanistic well-being in sustainability strategy as we cope increasingly with a world of massive exponential change.