This video is a matter close to my heart. To take a deep, comprehensive and detailed look from my professional perspective as a product manager, product owner and developer of digital business models at the topics of customer centricity, customer satisfaction and why Skoda (or VW) doesn't understand its customers when it comes to software. We will take a comprehensive excursion into topics such as jobs to be done, the difference between ‘customer desire’ and ‘customer need’, what digital transformation means for cars, what we mean by an SDV - software defined vehicle, why the problem is not the software but the hardware and its architecture, what this has to do with updates and how we need to rethink end of life and end of support, which business models are possible, how important sustainability is and the importance of communication.

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🔷 Sources
SDV - Maturity Level by Moritz Neukirchner
  / sdv-yet-dr-moritz-neukirchner-uuyxf  
Rivian zonal architecture
https://futurride.com/2024/06/07/rivi...
EV Satisfaction Study 2024 by uscale
https://uscale.digital/elektroauto-zu...
Volkswagen & Rivian Joint Venture on E/E Architecture
https://www.volkswagen-group.com/en/d...
Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles
https://onlinelibrary.wiley.com/doi/1...

🔷Video Chapter
00:00 Intro and notes
02:26 Jobs to be done, what do we order the ENYAQ to do?
06:11 Sheet metal and software jobs, why is that important?
08:20 Is the software in the ENYAQ really that bad?
10:31 A question of perception, why is that?
13:18 And what should Skoda do now?
16:16 EXCURSE: Practical example of jobs to be done
20:33 Digital transformation - who leads, who follows
23:15 EXCURSE: What is a software defined vehicle
39:16 The software leads, what does that mean?
42:39 Rethinking end of life & end of support
44:41 EXCURSE: ENYAQ model policy and model years
46:27 Why updates at all?
49:58 Updates from the perspective of sustainability & business models
52:41 EXCURSE: Communication with the customer
54:05 The way is not easy, but rewarding