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In This Tutorial, Lucas continues explaining Data Dive on Helium 10. If you have not seen the introduction, I will put a link below. In the introduction, Lucas gave you an example of a product, and he took you step by step on how to build a Master Keyword List. The point of Data Dive is to lock in on specific keywords that your competitors are doing well for so that you want to take the steps to improve your ranking.

Lucas also dives into what Outlier Keywords Tab is used for. The information you can gain from these outliers can impact your growth. Outliers Keywords can be for brands that have run out of keywords to expand on, and they want to take over “irrelevant” words. You as a PPC manager and/or seller can take this information, and look into the outlier list competitors. You will have a good chance of expanding on those keywords.

Lastly, you can use the outlier list to set up more campaigns, fix your SEO and look for long tail keywords. Your Amazon PPC expert continues explaining Data Dive by showing you how to use exclusion keywords, phrases and ASINs to your advantage.

In conclusion, you always keep refining your list of keywords. Being able to have a tool that gives you all the information on your competition on one site can move you towards where you want to be. Constantly growing with the times and knowing what competitors are ranking will keep you ahead of the game.


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Content:
✔️ - 0:25 - Point of Data Dive
✔️ - 0:52 - Example
✔️ - 2:20 – Outlier Keywords

Data Dive Part 3:    • Data Dive Tool: Use Root Keywords To ...  
Data Dive Part 1:    • Data Dive Tool: How To Build a Master...  

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About Nomadz:

I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.

These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.

Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: [email protected]