I just HAD to make this video all about the American Girl rebrand done by the team at Pentagram! I have a secret obsession with American Girl doll but I guess the secret is out... I wanted to talk about the new brand from the perspective of a graphic designer! I love the brand so much and I love discussing good design like logos, typography, marketing, colors, and more. So I wanted to see, what is it that makes a brand good? And how can a rebrand change the perspective of a company and its audience? Let's chat all things AG! x
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American Girl website *not sponsored
https://www.americangirl.com/

Pentagram Design Agency article
https://www.pentagram.com/work/americ...

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xx,
Paola Kassa