As one of the largest clothing producers in the world, Ningbo is home to multiple fashion companies, hosting an annual international fashion festival. But Ningbo‘s fashion industry does not stop at clothing and “style” in the traditional sense. From revamping city architecture to riding waves coast side, Ningbo has made its fashion culture the city’s theme.

In this video, American host Jack Klumpp travels to Ningbo to discover its continually-developing fashion culture.