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Key takeaways you’ll learn in this episode:
- What are the benefits of bone broth and how is the Kettle & Fire process unique?
- What shortcuts are companies taking that are hurting the United States food system?
- How food studies are funded and where numbers are being manipulated.

Check out Everything happening with Kettle & Fire:
https://www.amazon.com/shop/garybreck...

See if Truemed can help you put your pre-tax HSA/FSA dollars to work:
https://www.truemed.com/

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Are you frustrated by the lack of nutrition in our food system? Today’s guest is aiming to change that! Gary Brecka is sitting down with Justin Mares, an entrepreneur and the founder of Kettle & Fire, America’s leading bone broth brand, and the co-founder and CEO of Truemed, a pioneering company enabling Americans to use pre-tax HSA and FSA funds for health-promoting products. They’re discussing how decades of compromises and shortcuts by food companies have led to a broken system that actively harms our health. We dive deep into the benefits of bone broth, the challenges of scaling a health-focused business, and the innovative solutions Truemed is bringing to the healthcare system. Justin aims to shift the food industry's priorities from short-term profits to long-term wellness and give consumers more power over their health! You’ll learn how he’s shifting dollars away from disease treatment and towards the tools that can help us avoid illness in the first place!

00:00 - Who is Justin Mares?
03:00 - How did he start “Kettle and Fire” bone broth?
09:00 - What are the benefits of bone broth and how is their process unique?
13:00 - Why are New Zealand cattle healthier than the United States?
16:00 - What shortcuts are companies taking that are hurting our food system?
18:15 - Where does Kettle & Fire source their ingredients from?
23:00 - What is the biggest challenge of managing a supply chain?
26:00 - Crazy statistics about deficiencies in food leading to deficiencies in the body, leading to disease.
27:30 - Where should I incorporate bone broth into my lifestyle and fasting?
31:30 - Why did he co-found “Truemed” and how are they improving the healthcare system?
38:00 - What is the process for Turemed to put their pre-tax HSA/FSA dollars to work?
41:45 - What is the biggest problem with America’s food system today?
43:15 - How food studies are funded and where numbers are being manipulated with bias.
48:00 - What environmental toxins stay in our food and impact our hormones?
51:50 - Why Europe has made 150 pesticides illegal that the United States allows on our food.
59:00 - Why you should buy from local farmers if you want to see our food system change.
01:02:00 - How the government subsidizes poor farming practices.

Follow Justin Mares on X: @jwmares
https://x.com/jwmares?lang=en

Connect with Kettle & Fire on Instagram: @kettleandfire
  / kettleandfire  

Check out Justin Mares’ Book:
Traction: How Any Startup Can Achieve Explosive Customer Growth

Subscribe to his newsletter, The Next:
https://justinmares.substack.com/

Gary Brecka:   / garybrecka  
The Ultimate Human:   / ultimatehumanpod  

Listen on Spotify: https://open.spotify.com/show/5Faf5ec...

The Ultimate Human with Gary Brecka Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions.