Multi Club Ownership (MCO) is rising rapidly in popularity. In this months video I take a look at why MCO projects are such an attractive business model for owners and what the downsides to multi club projects are.

All footage used in the video is for contextual purposes and in no way intended to infringe on intellectual property.

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Chapters:
00:00 Intro
01:08 Why MCO´s exist
03:25 The Saudi conundrum
05:11 "Dead Clubs"
06:10 European competition's integrity
07:57 UEFA's solution