It is relatively easier to understand the marketplace opportunity for SaaS business under the AI, ML and Data Mining blankets. The demand is clear, and the opportunities for technical consolidation with and within the hyperscaler ecosystem is apparent.

On the surface, a business like UserTesting, a global platform for the collection of customer insights, might not seem like the obvious candidate for a successful Cloud GTM motion. However, our conversation with Sarah Jackson, Cloud & Partner Alliances Director, shatters that myth and showcases the immense marketplace opportunity the business is mining.

Listen as Sarah explains -

- How she tied UserTesting's value proposition to the hyperscalers' obsession with superior customer experience to build a powerful joint offering that helps accelerate digital transformation and drive product adoption

- How she sold this vision internally and built the operational pegs that UserTesting's multi-opportunity generating motion now stands on

Enjoy!