In this insightful episode of the Kaya Cast Podcast, we sit down with Jessica Martin, the dynamic COO of The Higher Path, a standout cannabis dispensary nestled in the bustling market of California. With over a decade of experience in the evolving cannabis industry, Jessica shares how her business has not only survived but thrived amidst intense competition, rigorous regulations, and the persistent challenge of the illicit market.

Join us as we delve into the strategies that have propelled The Higher Path to success, including exceptional community engagement, strategic brand positioning, and a unique focus on creating an inviting and memorable customer experience. Jessica reveals how these efforts have helped forge a powerful connection with both local customers and tourists alike, turning their dispensary into a must-visit location in Hollywood.

We also explore the significant shifts in industry challenges over the years, from gaining acceptance in the early days to competing with unregulated shops and adapting to ever-changing regulations. Moreover, Jessica provides a rare glimpse into the hiring strategies that ensure they not only choose the right team members but also foster continual growth and job satisfaction, contributing to the dispensary's vibrant workplace culture and high staff retention rates.

Learn from Jessica’s valuable perspectives on leadership in the cannabis industry, the importance of community involvement, and how a thoughtful approach to business operations can lead to enduring success. Whether you’re a veteran in the cannabis business or just starting out, this episode is packed with actionable insights to help you navigate the complexities of the cannabis market.

Tune in now to discover how to make your mark in one of the most competitive industries today!

Stay tuned for more episodes where we bring together industry leaders and experts in the cannabis space.

Find out more about The Higher Path at:
  / the-higher-path-la  
https://thehigherpath.com/
https://www.instagram.com/thehigherpa...

Highlights: 
00:00 Introduction to California's Cannabis Market
00:48 Challenges in the Early Days
02:41 Competing with the Gray Market
02:57 Creating a Community Experience
04:11 Brand Strategy and Leadership
05:24 Hiring the Right People
08:28 Onboarding and Employee Development
11:32 Employee Engagement and Retention
15:36 Lessons Learned Over a Decade
20:05 Current Metrics and Business Focus
21:00 Impact of Hemp and Beverages
24:13 Ongoing Challenges and Community Support
26:39 Conclusion and Final Thoughts

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