Join Robin Robins, founder of Technology Marketing Toolkit, as she dives deep into the strategies that propel MSP owners toward remarkable growth and efficiency. This video is a must-watch for MSP owners and managers seeking to improve their goal-setting skills and overall business outcomes. Robin outlines the five essential elements of effective goal setting, the critical difference between standards and goals, and the undeniable power of purpose in achieving your business objectives. Whether you're looking to refine your business strategies or find new ways to motivate your team, this talk provides invaluable insights into setting and achieving meaningful goals in the MSP industry. Tune in to discover how to transform your business approach and drive significant results.

0:00 - Introduction
0:08 - Importance of Goal Setting in MSPs
0:27 - Five Key Elements for Effective Goal Setting
0:27 - Element 1: Clarity of Outcome
0:56 - Element 2: Compelling Reasons
1:53 - Element 3: Detailed Plans
1:59 - Element 4: Measurement Systems
2:03 - Element 5: Accountability Systems
3:02 - The Difference Between Standards and Goals
4:40 - The Power of Purpose in Achieving Goals
6:23 - Why You Should Never Justify Your Goals

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In 60 minutes or less we'll show you how to get in front of more high-quality prospects that WANT your services and are ready to buy.