Advertisers that use Performance Max campaigns in their account see an average of 13% total incremental conversions at a similar cost per action.
In this tutorial, you’ll learn how to run experiments in your account to measure the incremental conversion uplift of using Performance Max campaigns, the newest campaign type that gives you access to the full range of channels and inventory in Google Ads. If you manage a Google Ads account with a lot of keywords and ad groups, bulk uploads are an easy way to manage changes to your campaigns.

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