Why Did Six Million Brits Sign Up To Veganuary? Here's The Veganuary Story!

Founders Matthew Glover and Jane Land look back over 10 years of Veganuary, with team members and celebrity ambassadors including Evanna Lynch, Kellie Bright, Chris Packham, Peter Egan, Benjamin Zephaniah and Jasmine Harman shining a light on how it has become the cultural phenomenon it is today.

The struggles, the laughs, the unexpected twists and turns; how the seed of an idea grew from a kitchen table in Yorkshire, UK and blossomed into a global calendar event.

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