In this Business Talk with Michael Avery interview, Syft Analytics co-founder and CEO Vangelis Kyriazis explains how SMBs benefit from Syft’s integration with Xero.

Kyriazis holds a BAccSci Honours degree and is a certified Chartered Accountant. He completed his articles at Investec in 2015 and focused on structured finance, analytics, and property trading and acquisitions.

In 2016, he co-founded BrainTrust Business Training and founded Office Badger. He continues to serve as a non-executive director at both companies. Later that same year, Kyriazis founded Syft Analytics - which is revolutionising financial reporting for SMBs by simplifying complex data into actionable insights.

In this interview, Kyriazis explains why Xero - an accounting software that integrates with Syft Analytics to automate accounting tasks – is an extremely important tool for modern businesses.

He highlights the implications of not tracking and reporting your business’s financial data regularly and advises how, in contrast, Xero can help your business succeed. Kyriazis then unpacks the key challenges SMBs face when it comes to insights and financial reporting, and explains what makes the combination of Syft and Xero uniquely capable of solving these challenges.

Finally, he explains how SMBs can easily integrate Xero into their Syft system to reap the benefits of both technologies.