When it comes to building a successful B2B marketing team, CEOs have several options to consider. These include whether to hire an in-house team, outsource to marketing agencies, hire a Fractional Chief Marketing Officer (Fractional CMO) and marketing team, rely on contractors and freelancers, or opt for a DIY approach.

Each option has its benefits and challenges, and choosing the right model depends on the company’s specific needs and goals - and that's what were talking about in this video, which is based on our most recent blog post: https://newinitiativesmarketing.com/h...

** Read the blog post: https://newinitiativesmarketing.com/h...

** Download the B2B CEOs Ultimate Guide to Building An Effective Marketing Team in Today's Complex Marketing World: https://newinitiativesmarketing.com/b...

** Join the Ask a Fractional CMO Monthly Newsletter: https://newinitiativesmarketing.com/a...

** Book a Fractional CMO Consultation with New Initiatives Marketing founder, Jen Kelly: https://newinitiativesmarketing.com/c...